{"id":2004,"date":"2022-11-21T13:49:55","date_gmt":"2022-11-21T13:49:55","guid":{"rendered":"https:\/\/unitedfg.com\/unitedfg\/?p=2004"},"modified":"2022-11-21T13:49:57","modified_gmt":"2022-11-21T13:49:57","slug":"que-son-los-articulos-promocionales","status":"publish","type":"post","link":"https:\/\/unitedfg.com\/unitedfg\/2022\/11\/21\/que-son-los-articulos-promocionales\/","title":{"rendered":"\u00bfQu\u00e9 son los art\u00edculos promocionales?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"283\" src=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2-300x283.jpg\" alt=\"\" class=\"wp-image-374\" srcset=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2-300x283.jpg 300w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2-1024x967.jpg 1024w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2-768x725.jpg 768w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2-600x567.jpg 600w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2.jpg 1275w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Seg\u00fan *<a href=\"https:\/\/www.ppai.org\/\">PPAI<\/a> los <strong>art\u00edculos promocionales<\/strong> o los goodies (como se le dicen en Puerto Rico) es cualquier producto (<em>item<\/em>) que est\u00e1 impreso con el nombre, logotipo o slogan de una empresa. Estos se utilizan en mercadeo, programas de comunicaci\u00f3n y en otras actividades que no est\u00e1n relacionada a la publicidad, por ejemplo, motivar o incentivar a un empleado.<\/p>\n\n\n\n<p>**<a href=\"https:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a> reporta que existe m\u00e1s de 750,000 art\u00edculos promocionales.&nbsp; Estos se dividen en diferentes categor\u00edas:&nbsp; bol\u00edgrafos &amp; l\u00e1pices, bultos, vasos (tazas, tumblers, botellas, etc), ropa, journals, juguetes, productos de tecnolog\u00eda y calendarios entre otros.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ahora bien, a los <strong>productos promocionales<\/strong> se le adjudican diferentes nombres seg\u00fan el uso que se les d\u00e9.&nbsp; &nbsp;Algunos de estos son:<\/p>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\">\n<li><strong>Productos promocionales, regalos <\/strong>o<strong> giveaways<\/strong>: Cuando el producto (<em>item<\/em>) se distribuye de <strong>forma gratuita<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premium<\/strong>: Cuando el art\u00edculo se regala como un <strong>incentivo<\/strong> para motivar a que se realice una acci\u00f3n en espec\u00edfica.&nbsp; Por ejemplo, si se compra un combo familiar en un restaurante de comida r\u00e1pida puede recibir una neverita.&nbsp; Otro ejemplo, si compras una botella de Whiskey, recibes un set de vasos en cristal.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awards\/Premiaciones\/Conmemoraciones <\/strong>(placas, trofeos, pin): Art\u00edculo que se le otorga a un empleado por el rendimiento, a\u00f1os de servicio u homenaje.&nbsp; Tambi\u00e9n, se utilizan en graduaciones, reconocimientos especiales tales como: vendedor del a\u00f1o, campa\u00f1a ganadora o un premio exclusivo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business Gifts\/Regalos Corporativos<\/strong>: Se obsequian a los clientes o empleados sin ninguna obligaci\u00f3n y sin esperar nada a cambio. Ejemplo de estos:&nbsp; una sombrilla cuando cierran una hipoteca, <em>seat covers<\/em> cuando se compra un auto, etc<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prize<\/strong>: Se entrega cuando se participa en un concurso.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/istockphoto-1023981706-612x612-1-300x300.jpg\" alt=\"\" class=\"wp-image-1357\" srcset=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/istockphoto-1023981706-612x612-1-300x300.jpg 300w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/istockphoto-1023981706-612x612-1-150x150.jpg 150w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/istockphoto-1023981706-612x612-1-600x600.jpg 600w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/istockphoto-1023981706-612x612-1.jpg 612w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Productos promocionales que ayudan a mercadear tu negocio.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>En resumen, <strong>TODO <\/strong>item que tiene un logo impreso es un producto publicitario personalizado. \ud83d\ude0a &nbsp;Te recomiendo a que consultes con un <strong>distribuidor certificado <\/strong>al momento de comprar art\u00edculos promocionales.&nbsp; Este profesional te ayudar\u00e1 elegir la promoci\u00f3n adecuada para alcanzar tus objetivos de ventas, mercadeo o publicidad.<\/p>\n\n\n\n<p>Si deseas conocer mas sobre los art\u00edculos promocionales env\u00eda un email a hello@unitedfg.com y coloca la palabra INFORMACION PROMO en el subject line. <\/p>\n\n\n\n<p class=\"has-small-font-size\">*Organizaci\u00f3n sin fines de lucro que agrupa a manufactureros, suplidores y distribuidores de la industria de los productos promocionales.<\/p>\n\n\n\n<p class=\"has-small-font-size\">**Organizaci\u00f3n con fines de lucro que agrupa a manufactureros, suplidores y distribuidores de la industria de los productos promocionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan *PPAI los art\u00edculos promocionales o los goodies (como se le dicen en Puerto Rico) es cualquier producto (item) que est\u00e1 impreso con el nombre, logotipo o slogan de una&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58],"tags":[63,81,92,82,76,83,61,51,91],"class_list":["post-2004","post","type-post","status-publish","format-standard","hentry","category-articulos-promocionales","tag-articulos-promocionales-2","tag-chucherias","tag-empleados","tag-goodies","tag-mercadeo","tag-productos-promocionales","tag-promociones","tag-publicidad","tag-recursos-humanos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 son los art\u00edculos promocionales? - United Forms &amp; Graphics<\/title>\n<meta name=\"description\" content=\"Para que conozcas y entiendas los diferentes nombres que se le adjudican a los productos promocionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitedfg.com\/unitedfg\/2022\/11\/21\/que-son-los-articulos-promocionales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son los art\u00edculos promocionales? - United Forms &amp; Graphics\" \/>\n<meta property=\"og:description\" content=\"Para que conozcas y entiendas los diferentes nombres que se le adjudican a los productos promocionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unitedfg.com\/unitedfg\/2022\/11\/21\/que-son-los-articulos-promocionales\/\" \/>\n<meta property=\"og:site_name\" content=\"United Forms &amp; Graphics\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T13:49:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T13:49:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/promotional_image-2-300x283.jpg\" \/>\n<meta name=\"author\" content=\"Marilyn D. 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