{"id":22490,"date":"2026-09-14T14:46:55","date_gmt":"2026-09-14T14:46:55","guid":{"rendered":"https:\/\/unitedfg.com\/unitedfg\/?p=22490"},"modified":"2026-09-14T14:46:58","modified_gmt":"2026-09-14T14:46:58","slug":"de-producto-promocional-a-branded-merch","status":"publish","type":"post","link":"https:\/\/unitedfg.com\/unitedfg\/2026\/09\/14\/de-producto-promocional-a-branded-merch\/","title":{"rendered":"De Producto Promocional a Branded Merch"},"content":{"rendered":"\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>La expresi\u00f3n tangible de una marca<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan PPAI, el primer producto promocional registrado en<sub> <\/sub>Estados Unidos se remonta al siglo XVIII. En 1789 se distribuyeron botones o <em>pins<\/em> conmemorativos relacionados con George Washington, con motivo de su elecci\u00f3n e investidura como primer presidente de Estados Unidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde entonces, nuestra industria ha evolucionado significativamente. En 1903 se dieron los primeros pasos para la creaci\u00f3n de la asociaci\u00f3n que eventualmente se convertir\u00eda en PPAI. M\u00e1s de un siglo despu\u00e9s, la industria contin\u00faa transform\u00e1ndose y hoy surge un t\u00e9rmino m\u00e1s amplio para referirnos a lo que tradicionalmente hemos llamado art\u00edculos promocionales: Branded Merch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra industria es muy diversa: va desde comida hasta ropa, desde bol\u00edgrafos hasta alfombras y velas. Este cambio de terminolog\u00eda responde a que nuestra industria es mucho m\u00e1s que un art\u00edculo o un producto impreso. Es parte de una experiencia y de la relaci\u00f3n de una persona con una marca. Es ver c\u00f3mo una marca conecta con un individuo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/Image-Aug-17-2026-03_24_29-PM-1024x683.jpg\" alt=\"\" class=\"wp-image-22491\" srcset=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/Image-Aug-17-2026-03_24_29-PM-1024x683.jpg 1024w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/Image-Aug-17-2026-03_24_29-PM-300x200.jpg 300w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/Image-Aug-17-2026-03_24_29-PM-768x512.jpg 768w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/Image-Aug-17-2026-03_24_29-PM-600x400.jpg 600w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/Image-Aug-17-2026-03_24_29-PM.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jonny Auping, en su art\u00edculo <em>\u201cSomething Big is Coming\u201d<\/em>, indica que PPAI y Oxford Economics han definido el t\u00e9rmino Branded Merchandise como:  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u2026cualquier art\u00edculo f\u00edsico creado, personalizado, adquirido o distribuido por un tercero en nombre de una marca (puede ser compa\u00f1\u00edas o individuos) para promocionar, representar o monetizar a ese tercero. En todos los casos, estos productos funcionan como expresiones tangibles de una marca.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los art\u00edculos pueden ser regalados o vendidos a un usuario final y pueden servir para alcanzar objetivos de mercadeo, culturales o comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Branded Merchandise es un concepto mucho m\u00e1s amplio que simplemente \u201cproductos promocionales\u201d. El producto f\u00edsico se convierte en una manifestaci\u00f3n de la marca: la persona puede usarlo, llevarlo, conservarlo, regalarlo o interactuar con \u00e9l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es un claro indicador de que lo que hacemos en United Forms es mucho m\u00e1s que la venta de un producto. Somos parte de c\u00f3mo las marcas conectan con las personas, generan <em>engagement<\/em> y construyen relaciones duraderas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La expresi\u00f3n tangible de una marca Seg\u00fan PPAI, el primer producto promocional registrado en Estados Unidos se remonta al siglo XVIII. En 1789 se distribuyeron botones o pins conmemorativos relacionados&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-22490","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Producto Promocional a Branded Merch - United Forms &amp; Graphics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitedfg.com\/unitedfg\/2026\/09\/14\/de-producto-promocional-a-branded-merch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Producto Promocional a Branded Merch - United Forms &amp; Graphics\" \/>\n<meta property=\"og:description\" content=\"La expresi\u00f3n tangible de una marca Seg\u00fan PPAI, el primer producto promocional registrado en Estados Unidos se remonta al siglo XVIII. 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