{"id":3308,"date":"2023-01-30T16:11:15","date_gmt":"2023-01-30T16:11:15","guid":{"rendered":"https:\/\/unitedfg.com\/unitedfg\/?p=3308"},"modified":"2023-03-01T18:33:59","modified_gmt":"2023-03-01T18:33:59","slug":"como-el-color-influye-en-el-marketing","status":"publish","type":"post","link":"https:\/\/unitedfg.com\/unitedfg\/2023\/01\/30\/como-el-color-influye-en-el-marketing\/","title":{"rendered":"\u00bfC\u00f3mo el color influye en el marketing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1700\" src=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/shutterstock_557422807-2-scaled.jpg\" alt=\"\" class=\"wp-image-3321\" srcset=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/shutterstock_557422807-2-scaled.jpg 2560w, https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/shutterstock_557422807-2-300x199.jpg 300w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>\u00bfSab\u00edas que los colores transmiten una emoci\u00f3n?&nbsp; Esa es una de las razones principales por la cual la selecci\u00f3n del color es tan importante para tu identidad corporativa. Eso s\u00ed, antes de escoger el color te sugiero contar con los servicios de un<a href=\"https:\/\/unitedfg.com\/unitedfg\/2022\/12\/12\/4-beneficios-al-trabajar-con-un-disenador-grafico\/\"> dise\u00f1ador gr\u00e1fico<\/a>.&nbsp; Este te ayudar\u00e1 a identificar el color adecuado para tu marca seg\u00fan tus ofrecimientos, as\u00ed como lo que  quieres proyectar y comunicar.<\/p>\n\n\n\n<p>Un dato relevante que quiero compartir es que Pantone* en su p\u00e1gina web inidica que \u201c<em>el uso adecuado del color puede incrementar hasta el 87% del reconocimiento de la marca<\/em>\u201d.  \u00bfVes cu\u00e1n importante es seleccionar el color adecuado? De otra parte, al color transmitir una emoci\u00f3n tu cliente o prospecto crear\u00e1 una conexi\u00f3n contigo que se traduce en fidelizaci\u00f3n. \ud83d\ude0a  Considera entonces encontrar esa paleta de colores que refleje la misi\u00f3n y la visi\u00f3n de tu empresa.\u00a0<\/p>\n\n\n\n<p>Para que vayas calentando motores te comparto aqu\u00ed las emociones y sensaciones que transmiten algunos colores:<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>Rojo<\/strong>: Representa peligro, emoci\u00f3n y energ\u00eda. Puede desencadenar las compras impulsivas.&nbsp; Tambi\u00e9n se le reconoce como el color del amor y de la pasi\u00f3n.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><strong>Azul<\/strong>:&nbsp; Transmite tranquilidad, estabilidad y profundidad. Relacionado con el mar y el cielo.&nbsp; Tambi\u00e9n se relaciona a la salud, armon\u00eda y relajaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-color has-text-color\"><strong>Amarillo<\/strong>:&nbsp; Representa verano, y se considera como s\u00edmbolo de energ\u00eda y felicidad.&nbsp; Se relaciona al optimismo y transmite positividad.&nbsp;<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\"><strong>Naranja<\/strong>: Representa felicidad, vitalidad y energ\u00eda, y se relaciona a la diversi\u00f3n.&nbsp; Es un color que estimula la actividad mental.&nbsp; Se asocia al ahorro y la rentabilidad.<\/p>\n\n\n\n<p class=\"has-vivid-green-cyan-color has-text-color\"><strong>Verde<\/strong>:&nbsp; Se relaciona a la naturaleza, sin\u00f3nimo de tranquilidad, frescura y seguridad.&nbsp; Se asocia a la salud, armon\u00eda y relajaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-vivid-purple-color has-text-color\"><strong>Violeta: <\/strong>Se asocia con la realeza, la sabidur\u00eda y el respeto.&nbsp; Estimula las \u00e1reas del cerebro asociadas con la resoluci\u00f3n de problemas y la creatividad.<\/p>\n\n\n\n<p>En conclusi\u00f3n, el color refleja la esencia de tu negocio y con este puedes transmitir tu raz\u00f3n de ser y tus valores.\u00a0 Adem\u00e1s de ayudarte a conectar con tu cliente o prospecto.\u00a0 As\u00ed que, t\u00f3mate el tiempo de escoger el color de tu marca con la ayuda de un profesional.\u00a0 \u00a1\u00c9xito!<\/p>\n\n\n\n<p><em>* Pantone es un instituto reconocido a nivel mundial y que se especializa en la t\u00e9cnica de los colores<\/em><\/p>\n\n\n\n<p>Se deseas leer otro art\u00edculo relacionado a las artes gr\u00e1ficas escribe a <a href=\"mailto:hello@unitedfg.com\">hello@unitedfg.com<\/a> y coloca la palabra BLOG en el <em>subject line<\/em>.<\/p>\n\n\n\n<p>Si te gust\u00f3 este post dale like o comp\u00e1rtelo. &nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que los colores transmiten una emoci\u00f3n?&nbsp; Esa es una de las razones principales por la cual la selecci\u00f3n del color es tan importante para tu identidad corporativa. Eso s\u00ed,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[66,54,59,65],"tags":[99,100,84,75,102],"class_list":["post-3308","post","type-post","status-publish","format-standard","hentry","category-artes-graficas","category-imprenta","category-imprenta-digital","category-impresion","tag-artes-graficas","tag-color","tag-imprenta","tag-negocios","tag-pms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo el color influye en el marketing? - United Forms &amp; Graphics<\/title>\n<meta name=\"description\" content=\"El color transmite emociones y sensaciones por lo cual influye en tus gestiones de mercadeo y publicidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitedfg.com\/unitedfg\/2023\/01\/30\/como-el-color-influye-en-el-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo el color influye en el marketing? - United Forms &amp; Graphics\" \/>\n<meta property=\"og:description\" content=\"El color transmite emociones y sensaciones por lo cual influye en tus gestiones de mercadeo y publicidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unitedfg.com\/unitedfg\/2023\/01\/30\/como-el-color-influye-en-el-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"United Forms &amp; Graphics\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T16:11:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T18:33:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unitedfg.com\/unitedfg\/wp-content\/uploads\/shutterstock_557422807-2-scaled.jpg\" \/>\n<meta name=\"author\" content=\"Marilyn D. 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