*FOR IMMEDIATE RELEASE 2015
This press release has been abbreviated for ease of reading.
CONTACT:
Kim R. Todora, PPAI, 972-258-3063, 888-426-7724
IRVING, Tex., October 16, 2015 – Marilyn D. Meléndez, CAS of United Forms & Graphics, Inc., Trujillo Alto, Puerto Rico, earned the certification of Certified Advertising Specialist administered by Promotional Products Association International (PPAI); not-for-profit association for more than 10,000 members of the $16.5 billion promotional products industry.
The Certified Advertising Specialist (CAS) certification requires 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, product safety basics and business ethics.
PPAI certification demonstrates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold this certification and are known as the industry’s innovators and leaders.
The promotional products medium is an essential element in the marketing communications mix. A “branded” tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry.
About PPAI
Since 1903, Promotional Products Association International, a not-for-profit, has been the standard setting international trade association for the promotional products industry. PPAI offers education, tradeshows, business products and services, mentoring, technology and legislative support to its members. Today, PPAI serves more than 10,000 global member companies who lead the $16.5 billion dollar industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message.
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*Information provided: Promotional Products Association International
